Primeline Built on Passion

Coventry youth organization determined to succeed against all odds.

Primeline Music is a is a newly founded recorded label helping young artists to follow a passion, removed from the reins often seized by the wider music industry.

It is comprised of a team of people willing to help promote local talent- without the funding that major labels can so readily supply. The label is instead run on the belief and passion of it’s contributors, leaving monetary ambition far from priority.

Based in a youth centre known as ‘The Venny’ in the Henley Green area of Coventry, the non-profit organization boosts the productivity of youths who may not have otherwise had the chance. Removing the capital from the project leaves an enterprise solely focussed on talent, music, and education.

Carl Farquharson Primeline Coordinator, feels that "Primeline is a record label that’s about putting out great music that is new and edgy from talented young artists that would not normally get the chance to showcase their music".

Though not only focussed on helping young musicians, the label also provides the scope and voluntary employment opportunity for young up-and-coming journalists, PAs, promoters, technicians and many other roles required to produce the music and put it out onto the market.

The project is not strictly local either, and Michael Bailey (Primeline Director) can reveal that "Primeline works with talented people from all walks of life including inner city communities, some of the most disadvantaged communities in the country to develop and create new opportunities for young people to harness their music and enterprise skills".

They are currently promoting acts focussed on grime, hip hop and dubstep; but are looking for, and would encourage artists of all genres. Think of them as a local unfunded version of Island Records- bearing the same unbiased agenda as their enterprising foregoer.

The current tracks can be considered a product of technology, and Primeline provide the tools and the guidance for the youths involved to use to become competent artists.

From this point in time, Primeline look forward to nothing more than to recruit the artists that stand-out and make people react- whatever style of music that may encompass.