Up-and-coming dubstep star on first release…
Primeline: Coventry’s non-profit youth organization currently promoting hip hop, dubstep, and grime in the community. It is a record label with Coventry roots, looking to help unrepresented young artists from all walks of life.
Amec: not an American share-holding company as perhaps you first thought, but rather the next artist eagerly awaiting his launch date. But given his plan, there may be a day when you can actually invest shares in the enterprise that becomes Amec.
Within the next couple of months Amec releases his debut EP- a few tracks which represent the time and training he has received through Primeline. The artist learnt his trade at a youth centre known as the ‘Venny’, in the Henley Green area of Coventry. From this base, the organization focus their energy honing the talents of unrepresented youths looking to express themselves.
Amec began on the dubstep path out of a social inclination. He explains "I used to go out to my mate’s car and listen to drum and bass in the back". After that it wasn’t long before the team at the Venny got him into recording.
"Really it was just trial and error- just stick me on it, tell me what would break it so I know then what not to do. I got advice from my mentors there, listened to different types of music and just found my own sound from that".
Amec’s sound itself is not strictly dubstep and he ensures to involve a variety of genres into his work. "I’ll always try different things. My love will always be dubstep, drum and bass but I’ll always try to make other stuff." He adds that "I do like the Arabic sound, I like the whole snake charmer thing", and he so far he has an existing track which make use of Chinese Zen sounds.
Dubstep really emerged as a genre within the last decade but has mostly been treated as a trend on the outside of mainstream awareness. Amec recognizes that it gains most recognition in the Midlands, Shropshire, Bristol, and London music scenes, and believes strongly that "it needs to be more commercial. If they give it a chance on radio, then a lot more people will buzz in to it".
The genre becomes increasingly attractive as we plunge further into the electronic age. Traditionally music takes timely and costly means to produce to a commercial standard, yet dubstep is the bass-heavy alternative reflecting the work of good computer skills.
On his tracks, Amec says that theoretically he "can get one done in two or three hours", although he admits that "another time it can take two or three months. It’s just translating what’s in your head, to what’s on the computer".
So with all the right tools and enthusiasm provided by the producers at the Venny- who strongly emphasize passion and a love of music over the money-making machines of industry; Amec prepares to make his impression and take his art as far as he can.
"I’d love to make it some sort of full-time career, whether it’s engineering, or making music for other artists under an assumed name. Kind of like Timberland, I‘d love to be doing something like that".
Listen out for his name in the coming months.
